Tourism Brantford - "Trail Mix" Video Production
The City of Brantford approached Pynx to collaborate on a video production focusing on Tourism Brantford. An explainer video was produced and edited by the Pynx team to announce the launch of Trail Mix, a program that merges local music with Brantford’s trail system. Trail users can look for the signs posted on the kilometre markers along the trail between Hardy Road and River Road, located behind notable tourism destinations in Brantford including: Glenhyrst Art Gallery of Brant, Waterworks Park, Earl Haig Family Fun Park and Brant’s Crossing. Each sign includes a unique QR code to be scanned using a smartphone to gain access to free curated playlists featuring a total of 30 songs from 21 local artists.
Pynx sent a video production crew to film some of the artists involved with the project explaining how to access the Trail Mix playlist. Footage of Brantford’s trail system around the Grand River area were filmed and used in the video.