On October 23, Ferrero Canada reached a significant milestone with the official launch of its new Ferrero Rocher chocolate squares production line at the company’s Brantford, Ontario manufacturing facility. This expansion represents part of Ferrero’s $445 million investment into Canadian operations and marks the first time in the company’s history that a major global product has been introduced outside of Europe.
The product launch served as both a celebration and a press briefing, requiring a polished and reliable AV setup capable of supporting speeches, media recordings, live attendee experience, and visual presentation content. This case study highlights the technical requirements, problem-solving approach, and professional execution delivered by Pynx Pro AV.
Ferrero’s objective for the event was to publicly showcase the launch of the new production line while also highlighting its impact on Canadian manufacturing, job growth, and global distribution efforts. The organization wanted the announcement to reflect the scale and importance of the investment and to provide an exceptional experience for stakeholders and media outlets.
The event was planned as an outdoor presentation and press conference, taking place during the daytime, directly outside the Brantford facility. Because the launch was a high-profile announcement involving news coverage, a dependable and high-quality AV system was essential.
Key priorities included:
• Clear and intelligible audio for both in-person attendees and media recording
• Strong visual support for presentation content and branding
• Professional staging and lighting for speakers and photography
• A media press feed allowing journalists to capture clean audio
• A reliable technical setup capable of operating independently outdoors
Ferrero required a full-service AV supplier with the resources and expertise necessary to handle a corporate media event with no margin for technical failure.
To solve this issue, Pynx Pro AV recommended and supplied a daylight-rated LED Video Wall. Unlike projection, LED panels create their own light output and are designed to combat sunlight.
This ensures:
• High brightness and clarity
• Strong contrast
• Consistent visibility from all viewing angles
• Clear presentation content for onsite viewers and video cameras
The LED wall allowed the event to proceed outdoors without compromising presentation quality and offered a modern, polished appearance for media coverage.
Equipment and Production Services Provided
| Category | Equipment / Services |
|---|---|
|
Visual Display |
LED Video Wall suitable for outdoor daylight visibility |
|
Event Staging |
Ultrastage Stage Decks for clear speaker visibility |
|
Audio System |
Adamson CS7P Speakers |
|
Audio Control & Mixing |
Allen & Heath SQ5 Digital Mixer Console |
|
Wireless Microphones |
Sennheiser SKM2000 Microphones |
|
Event Lighting |
Chauvet E190WW Ellipsoidal Fixtures for presenter illumination |
|
Event Power |
Portable Power Generator for full outdoor operation |
|
Media Support |
Press feed for clean broadcast audio distribution |
The Pynx Pro AV team coordinated installation and setup prior to the event, ensuring ample time for alignment, audio testing, lighting focus, and LED screen calibration. Working collaboratively with Ferrero’s communications and production teams, Pynx ensured that the setup layout supports accessibility, crowd flow, and emergency path requirements.
On-site technical staff operated all equipment throughout the launch, facilitating microphone handoffs, adjusting levels as needed, managing lighting cues, and ensuring smooth transitions during the press program.
Key outcomes included:
• Excellent image visibility on the LED video wall
• Clear and balanced audio, ensuring all speeches were easily heard throughout the area
• Professional-quality audio for media recording, supporting post-event news coverage
• Clean stage presentation with appropriate lighting for photography and video
• Positive response from attendees, executives, and government representatives
For Ferrero Canada, the event reinforced the significance of the expansion project and demonstrated operational capability and investment in local workforce development. The polished execution contributed to effective communication of Ferrero’s message and strengthened media impact.
The successful launch of Ferrero Canada’s new Ferrero Rocher chocolate squares production line illustrates Pynx Pro AV’s ability to support complex outdoor corporate events with professional-grade technical solutions. The project showcased Pynx Pro AV’s capabilities in solving daylight visibility challenges, delivering high-quality audio and video, managing press coverage needs, and providing reliable full-service event production.
Pynx Pro AV is experienced in delivering product launches, press conferences, and corporate announcements with precision and technical reliability. Whether indoors or outdoors, small or large scale, the Pynx team ensures that every detail is executed to professional standards.
To learn more about how Pynx Pro AV can support upcoming product launches or media events, explore our Product Launch Services and Press Conference AV Support links.
If you’re planning a product launch, press conference, or seminar event and want it done at this level—let’s talk.
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